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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Five Customer Experience Mistakes Banks are Making Online

Marketing Executive Nic Weschenfelder looks at some common mistakes from finance sites, and how they can improve the customer experience.  It seems it was only a few years ago that folks had to pull...

What Makes a Successful Ecommerce Loyalty Program?

In our latest SaleCycle Academy video, Jude Robertson looks at the ingredients that go into a great customer loyalty program.  Loyalty programs are a popular tactic used by retailers to keep hold of their most...

Eight Pleasing Animation Effects from Ecommerce Sites

A look at some of the micro-interactions, effects and animations that some retailers use to improve the user experience and add more appeal to their sites. Micro animations, animation effects and similar...

Four Brands Innovating with Augmented Reality Apps

AR technologies are incredibly useful and give marketers the opportunity to create innovative campaigns that incorporate the real and digital worlds. Here are some examples of how brands are using AR to...

How Should Online Retailers Handle Returns?

In our latest SaleCycle Academy video, Head of Marketing Jack Ford looks at how ecommerce sites should deal with returns.  Video Transcription Early January is the peak time for returns of online purchases, as...

What Are the Best Ways to Increase Customer Lifetime Value?

A look at how companies are looking to improve customer retention, with the help of some ecommerce experts...  A company's current customers are often the most valuable, but how can retailers identify...

Should You Offer Discounts in Abandonment Emails?

In our latest SaleCycle Academy video, Freddie Wood looks at the pros and cons of discounting in general, and the use of discounts when customers abandon purchases.    Video Transcription Customers like to think...

How Important Is Customer Lifetime Value for Online Retailers?

With help from ecommerce experts, we look at the importance of customer lifetime value (LTV), a metric used by companies to measure the success of their retention strategies.  Customer lifetime value is...

How Can Luxury Retailers Recreate the In-Store Experience Online?

A look at how luxury brands are trying to create great experiences online as well as offline...  Luxury brands have traditionally excelled at creating an special experience for customers in stores, to...

How Non-Profits Use the Giving Season to Their Advantage

How non-profits are increasing donations with some smart use of digital marketing this Christmas.  Christmas and the surrounding holidays are known for giving and generosity, and it represents an opportunity for non-profits...

SaleCycle Likes This: Spending

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. There’s...