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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Eight Ways Ecommerce Sites Can Personalize the Customer Journey

In this post we'll look at ways in which retailers can provide a personalized experience for customers.  Personalization is about all about relevance for visitors. It's about using what you know about a...

[Webinar] Are Your Customers the Secret to More Conversions?

Last week, SaleCycle took part in a webinar with Trustpilot, looking at ways websites can use existing customers to help acquire new ones.    Key Highlights In the webinar Salecycle's Jack Ford and Peter...

What Is Microcopy and How Should Retailers Use It?

In our latest SaleCycle Academy video, Head of Marketing Jack Ford explains how retailers can use microcopy to improve the customer journey.    Video Transcription Microcopy is a name for the small pieces of copy which are...

Don’t Forget the PECR in Your GDPR Planning

SaleCycle's Product Marketing Manager Katie Ash looks at the issues around PECR. Warning: a lot of legal and technical jargon follows... With the news awash with information and advice about the imminent General...

Which Ecommerce Delivery Options Do Customers Want?

A look at customer expectations around shipping, and which options retailers need to provide...  Delivery for online purchases has come a long way since the early days of ecommerce, with most sites offering...

9 Essential Google Analytics Custom Reports for Ecommerce

We suggest some ready-made Google Analytics reports which can help you to view and understand your website data more effectively. Google Analytics comes with some useful basic reports, but they're targeted at...

How Can Retailers Boost Average Order Values?

In our latest SaleCycle Academy video, Freddie Wood looks at some tactics retailers can use to persuade customers to spend a little bit more...  Video Transcription Average order value is a measure of...

18 Email Design Tips for Cart Abandonment Emails

Our Lead Designer Luke Nokes presents some email design tips, looking at layout, imagery and typography.  I created a document for SaleCycle looking at email design best practices, specifically around cart abandonment emails, though...

Could Toys R Us Have Been Saved by Digital Marketing?

In this guest article, Alexandra Coutts looks at the recent news about Toys R Us and wonders whether a better digital strategy could have saved the retailer.  The recent news that Toys...

SaleCycle Likes This: Snow

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing… With the snow hitting the UK, we thought...

28 Best Practice Tips for Ecommerce Site Search

Site search is a crucial but sometimes overlooked area of ecommerce. It's present on most ecommerce sites, but some give it more love than...