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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

What's the Difference Between Remarketing and Retargeting?

What’s the Difference Between Remarketing and Retargeting?

*Spoiler alert* There is no difference. Let us explain why.Our recent Remarketing Report highlighted the challenge of cart abandonment. More than 75% of people who add an item to their shopping cart...

What Is GDPR and How Does It Affect You?

One year from today, GDPR, an EU regulation, will become enforceable in the UK and the rest of the European Union. Here we look at what it is, and why it...

What is Cart Abandonment?

To answer the question, let’s start with a definition from Webopedia:“Abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page before completing the...

Influence but Don’t Interrupt: Best Practices for the Use of Overlays

Overlays, modals, pop-ups, on-site messaging. Call them what you will, they can produce excellent results when used well, but create a poor experience for the user when used badly. Here we look...

What Are the Best Ways to Increase Average Order Values on Mobile?

With help from ecommerce experts, we take a look at ways in which retailers can increase average basket values. We're focusing on mobile, but most of the tips apply to desktop...

How Retailers Can Improve Mobile Conversion Rates

Marketing Manager Jack Ford and Product Manager Alec Berry looked at the issue of mobile optimization in our latest webinar, with some great stats and tips on increasing mobile sales.Mobile traffic...

What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email... Shoppers will abandon carts, for a variety of reasons, but fortunately many can...

What Is Browse Abandonment?

SaleCycle CMO Chris Sheen explains the concept of browse abandonment and how it affects ecommerce sites. Browse abandonment occurs when a visitor lands on your website, navigates past the homepage through to...

12 Small Features That Can Make a Big Difference in Ecommerce

In this article we look at the little details that can make a difference to conversions, often by making tasks easier for your web visitors.A lot of good design and UX...
Tips to Find Your Focus in Partner and Affiliate Marketing

Why Copy Testing and Optimization Isn’t as Easy as It Looks

Copy tests that optimise micro-elements can make a powerful difference, but trying to test the relative performance of different language styles is much trickier.Testing language style or tone with a view...

Meet the Marketer: Monsoon Accessorize

For our latest Meet The Marketer, SaleCycle grabbed a cup of tea for 7 Questions in 7 Minutes with Bilal Adham at Monsoon.Let's start with...