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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

10 Key Success Factors for Online Travel Websites

In this post, we'll look at some of the key features and tactics used by the top online travel sites... As part of the research for our new report, 30 Ways to...

Five Ways To Make Your A/B Tests Trustworthy

In our latest SaleCycle Academy video, Aquisition Marketing Manager Bethany McDermott looks at some do's and don'ts of A/B testing.  Video Transcription A/B testing is all about experimentation. By seeing what effect changes to areas like copy,...

Five Tips On Reducing Mobile Cart Abandonment

In this post, Customer Marketing Manager Bethany McDermott shares five tips to curb cart abandonment on mobile devices. Mobile commerce (m-commerce) is expected to contribute to 73% of all retail online...

How to Identify Potential Cross-Sell and Up-Sell Customers

In our latest SaleCycle Academy video, Hazel Burton looks at how and when to cross and up-sell to customers...  Video Transcription Ok, a slight tangent before I get to the ‘academy’ part of this video...

[Infographic] Nine Golden Rules Before Sending Your SMS Marketing Message

Cart abandonment emails work by reminding shoppers of the contents of their abandoned carts, and the same principle can work using cart abandonment SMS messages. Following our golden rules can help to ensure...

Online Grocery UX: 14 Features That Make a Difference

We take a look at the features that help to create the best possible customer experience for online grocery websites. The online grocery market was worth £11.1bn in the UK in 2017, up...

How to Use Google Analytics to View Cart Abandonment Data

In our latest SaleCycle Academy video, Marc Davison explains how to track cart abandonment with Google Analytics.  Video Transcription We’ve all heard the stat that around 75% of customers who add items to their shopping...

How Long Should You Wait Before Sending Cart Abandonment Emails?

Customer Marketing Manager Bethany McDermott looks at how long you should wait before sending cart abandonment emails. I'll be honest with you from the start, there's not one answer to this question, but a...

A Dynamic Duo: Being Creative with Your Remarketing in a Post-GDPR World

The best things in life...come in pairs.   Pretty sure I’ve mixed up my metaphors there, but the point I’m undoubtedly failing to make is that ‘two’ is often better than ‘one’. When...

How Retailers Can Use On-Site Conversion Messages

Product Marketing Manager Katie Ash looks at different options for on-site messages, and how they can be used to drive conversions. Recognising where visitors are in their journey, and how you can...

[Webinar] Are Your Ecommerce Emails Optimized for Conversions?

In a recent webinar, SaleCycle's Head of Design Luke Nokes and KickDynamic CEO Matt Hayes look at how retailers can optimize their email marketing. Luke...