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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Why Are Mobile Conversion Rates Lower Than Desktop?

Mobile now accounts for the majority of visits to retailers, but mobile conversion rates lag behind desktop. We take a look at the reasons for this.  A decade on from the release...

What Tactics Do Retailers Use to Increase Customer Lifetime Value?

Increasing customer lifetime value is a key goal for most companies, but what tactics do they use to drive CLTV, and how effective are they?

Which Ecommerce Payment Options do Customers Want?

There's a wide range of payment options available to online retailers now, but which should they offer to appeal to shoppers? In the early days...

What is Social Proof and How Can You Use it?

In this post, we're looking at social proof, and how marketers can use it to inform and persuade website visitors.  In a general sense, social proof is about the influences which the...

Key Examples of Live Trends Data in Ecommerce

Showing live trends data to shoppers provides them with useful information which can help them to come to a decision about a purchase. Used well,...

Why Airlines Have the Highest Booking Abandonment Rates

Stats from our recent Understanding Airline and Travel Trends Report show that airline websites have the highest booking abandonment rates in online travel.  In this post, we'll look at why this is the case,...

What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email...  Shoppers will abandon carts, for a variety of reasons, but fortunately many can...

A Beginner’s Guide to Email Acquisition for Ecommerce

In this post, we’ll take a look at how you can use on-site email acquisition effectively on your ecommerce site to encourage your customers to sign up and build a strong...

The Ecommerce Customer Journey Checklist

A checklist with some of the key features ecommerce sites can use to encourage shoppers to complete a purchase.  Lots of shoppers head to a retailer's website, add products to their carts,...

Five Ways to Improve Your Email Unsubscribe Process

In this post we look at how to make the unsubscribe process as easy as possible for users, and to ensure that they leave your list with a positive impression of...

Cart Abandonment Emails: 12 Best Practice Tips

Cart abandonment emails are a valuable tactic for online retailers, helping them to recover sales from the 79% of visitors who leave...