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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

What Is Browse Abandonment?

SaleCycle CMO Chris Sheen explains the concept of browse abandonment and how it affects ecommerce sites. Browse abandonment occurs when a visitor lands on your website, navigates past the homepage through to...

12 Small Features That Can Make a Big Difference in Ecommerce

In this article we look at the little details that can make a difference to conversions, often by making tasks easier for your web visitors.A lot of good design and UX...
Tips to Find Your Focus in Partner and Affiliate Marketing

Why Copy Testing and Optimization Isn’t as Easy as It Looks

Copy tests that optimise micro-elements can make a powerful difference, but trying to test the relative performance of different language styles is much trickier.Testing language style or tone with a view...

7 Excellent On-Site Messages That Increase Conversion

Our Product Marketing Manager Katie Ash looks at some excellent examples of on-site messaging...On-site messages are becoming an increasingly familiar part of the online shopping experience. After fighting the competition to...

How Online Retailers Can Use Consumer Reviews For Maximum Impact

Here, we look at how e-commerce sites can use customer reviews and UGC effectively on-site and beyond...Reviews are vital for e-commerce sites, to the extent that the vast majority of sites now...

A Beginner’s Guide to Replenishment Emails

In this article we'll look at replenishment emails, and how retailers can use them to increase customer lifetime value.Replenishment emails can form a useful part of a retailer's post-purchase email strategy,...

How Can E-commerce Brands Improve Mobile Conversion Rates?

SaleCycle’s Acquisition Marketing Manager Jack Ford speaks to three digital marketing and e-commerce experts to find out how brands can improve conversion rates for mobile shoppers.Mobile’s share of web traffic continues...

Are Retailers Wasting Their Time With Personalization?

In our latest webinar SaleCycle CMO Chris Sheen looked at the topic of email personalization, with help from Kickdynamic CEO Matt Hayes... Personalized email campaigns generate 30% more revenue for many retailers,...

Is Choice Paralysis a Problem for Online Retailers?

In this post we look at the issue of choice paralysis and how online retailers can minimize the problem. Variety is great, and providing more choice for customers seems like the right...

[Infographic] Why Do People Abandon Shopping Carts?

Using customer survey data, we look into some of the reasons for cart abandonment in the retail sector. Here are some of the headline stats from our data:74% of retail shoppers...

A Beginner’s Guide to Cart Abandonment Emails

Our guide to cart abandonment emails and how they can help retailers to recover lost sales.A lot of money is spent attracting visitors to...