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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Eight Metrics Online Retailers Should Track on Google Analytics

Some of the most important metrics for retailers to track on Google Analytics, from traffic numbers to cart abandonment. Google Analytics is a valuable tool for...

Email Acquisition Strategies for Ecommerce Sites

In this article, we look at how retailers can use different email acquisition strategies on site to build a strong email database. A few years ago, Experian estimated that the average email address...

Cart Abandonment Emails: 12 Best Practice Tips

Cart abandonment emails are a valuable tactic for online retailers, helping them to recover sales from the 79% of visitors who leave without completing a purchase.

How Can Retailers Help Customers Decide on a Purchase?

We look at some of the ways retailers can help customers at the point where they're deciding whether to buy. To encourage people to buy...

15 of the Best Ecommerce Product Pages

Here we present a selection of product pages from retailers, with some examples of great design, use of imagery, and some key features that make these pages more effective.  I compiled a...
What's the Difference Between Remarketing and Retargeting?

What’s the Difference Between Remarketing and Retargeting?

*Spoiler alert*  There is no difference. Let us explain why. Cart abandonment can pose a challenge for online businesses. Our latest abandonment stats show that around 79% of people who add an...

Why Are Mobile Conversion Rates Lower Than Desktop?

Mobile now accounts for the majority of visits to retailers, but mobile conversion rates lag behind desktop. We take a look at the reasons for this.  A decade on from the release...

What Tactics Do Retailers Use to Increase Customer Lifetime Value?

Increasing customer lifetime value is a key goal for most companies, but what tactics do they use to drive CLTV, and how effective are they?

Which Ecommerce Payment Options do Customers Want?

There's a wide range of payment options available to online retailers now, but which should they offer to appeal to shoppers? In the early days...

What is Social Proof and How Can You Use it?

In this post, we're looking at social proof, and how marketers can use it to inform and persuade website visitors.  In a general sense, social proof is about the influences which the...

12 Ways to Reduce Cart Abandonment

In this post, we look at some of the best practices retailers can follow to reduce cart abandonment. Cart,...