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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Customer Retention Strategies for Ecommerce

In this article, we look at some of the ways online retailers can improve customer retention. Customer retention makes a big difference for retailers. According to...

Nine Useful Examples of Ecommerce Sizing Tools

In this post, we look at some of the tools and methods that ecommerce sites can use to help shoppers buy items that fit them, or to find furniture...

Four Ideas for Welcome Emails to Drive Customer Loyalty

In this guest post, Hugh Beaulac from MC2 looks at how companies can use welcome emails to drive customer loyalty and trust. Whether you work in...

Eight Metrics Online Retailers Should Track on Google Analytics

Some of the most important metrics for retailers to track on Google Analytics, from traffic numbers to cart abandonment. Google Analytics is a valuable tool for...

Email Acquisition Strategies for Ecommerce Sites

In this article, we look at how retailers can use different email acquisition strategies on site to build a strong email database. A few years ago, Experian estimated that the average email address...

Cart Abandonment Emails: 12 Best Practice Tips

Cart abandonment emails are a valuable tactic for online retailers, helping them to recover sales from the 79% of visitors who leave without completing a purchase.

How Can Retailers Help Customers Decide on a Purchase?

We look at some of the ways retailers can help customers at the point where they're deciding whether to buy. To encourage people to buy...

15 of the Best Ecommerce Product Pages

Here we present a selection of product pages from retailers, with some examples of great design, use of imagery, and some key features that make these pages more effective.  I compiled a...
What's the Difference Between Remarketing and Retargeting?

What’s the Difference Between Remarketing and Retargeting?

*Spoiler alert*  There is no difference. Let us explain why. Cart abandonment can pose a challenge for online businesses. Our latest abandonment stats show that around 79% of people who add an...

Why Are Mobile Conversion Rates Lower Than Desktop?

Mobile now accounts for the majority of visits to retailers, but mobile conversion rates lag behind desktop. We take a look at the reasons for this.  A decade on from the release...

Ecommerce Conversion Rate Stats: 2019

We've compiled a list of useful conversion rate stats across different sectors and channels. First, a quick note on...