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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

How Fashion Shoppers are Driving Change in the Online Customer Journey

SaleCycle’s Marketing Assistant Nic Weschenfelder looks at how fashion sites can use technology to improve the customer experience and drive conversions. A new generation of consumers, many of them millennials, are often more...

How to Use On-Site Remarketing on Mobile Without Harming the User Experience

In this post we’ll look at how on-site remarketing can be used on mobile websites without interrupting the customer journey. Remarketing, such as on-site acquisition, can be used effectively on desktop and...

[Webinar] How Do The World’s Biggest Travel Brands Convert Online?

In this webinar SaleCycle and Equator discuss real-life examples of how some of the world’s biggest travel companies convert online.  Travel companies suffer some of the highest cart abandonment rates across all...

A Beginner’s Guide to On-Site Email Acquisition

We take a look at On-Site Acquisition, and how it can help to build a strong email database.The exact value may vary between different businesses, but there's no doubt that the...

What Does the Perfect Online Travel Booking Process Look Like?

In this post we'll look at some of the key ingredients that make online bookings easier for customers. It's doubtful that the perfect booking process actually exists (please tell me if it...

A Beginner’s Guide to Up-Sell and Cross-Sell Emails

How post-purchase emails can be used to up-sell and cross-sell to customers.Once a customer has made a purchase, it doesn't need to end there. With the right approach, this can be...

7 Game Changing Cart Abandonment Emails

Borrowing from The Cart Abandonment Email Playbook, Marketing Manager Jack Ford takes a closer look at seven examples of game changing remarketing emails.With the latest stats highlighting a 76.8% cart abandonment...

Why Abandonment Rates Are Higher for Travel Sites

In this post, we'll look more closely at the data for abandonment on travel sites, and the reasons behind booking abandonment. As we found in our Q4 2016 Remarketing Report, travel abandonment rates are...

A Beginner’s Guide to Cart Abandonment Emails

Our guide to cart abandonment emails and how they can help retailers to recover lost sales.A lot of money is spent attracting visitors to websites, but the vast majority will leave...

[Infographic] Our Favorite Split Test Ideas

SaleCycle designer Andrew Koch presents five email split testing tips to help you boost your opens, clicks and conversions.1 Start with the Basics I'm back to talk through some of our favorite split...

How Fashion Shoppers are Driving Change in the Online Customer Journey

SaleCycle’s Marketing Assistant Nic Weschenfelder looks at how fashion sites can use technology to improve the customer experience and drive conversions. A new generation of consumers,...
Meet the Marketer: Ebookers

Meet the Marketer: Ebookers