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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Six Best Practices for Browse Abandonment Emails

We look at how browse abandonment emails can be optimised to tempt back people who have viewed products without buying. Browse abandonment happens when customers view product and category pages on a website...

How Will GDPR Affect Non-EU Businesses?

SaleCycle Legal Counsel Emma Stubbs offers her insights into GDPR, looking at the personal data it covers, and how it might affect businesses based outside the EU. Ah 1995, do you remember it? This...

12 of the Best Mobile Apps for Ecommerce

SaleCycle’s team have picked some of the mobile commerce apps that have impressed them over the last year. Mobile commerce sites have improved a lot over the last few years, and pundits had predicted...

What Makes a Great Ecommerce Click and Collect Service?

We look at what an excellent ecommerce click and collect offering should look like. Click and collect has grown in popularity over the past few years, and is now offered by the vast...

11 Examples of Replenishment Emails from Retailers

In this post we look at some excellent examples of replenishment emails used by retailers. Replenishment emails are used to remind prompt customers to make a repeat purchase when the items they...

10 Top Design Practices for Cart Abandonment Emails

Lead Designer, Luke Nokes, presents some email design tips for marketers. There is a focus on cart abandonment emails, but the tips apply more generally. 1. Clear CTA(s) ‘Calls to Action’ are the...

11 Impressive Product Pages from Ecommerce Sites

Here we present a selection of product pages from retailers, with some examples of great design, use of imagery, and some key features that make these pages more effective. I compiled a...

How User Experience and Conversion Rate Optimization Can Work Together

In this post we look at the similarities and differences between UX and CRO, and how they should complement each other. User Experience (UX) and Conversion Rate Optimization (CRO) are two distinct disciplines...

10 of the Best Marketing Emails We’ve Seen This Year

SaleCycle's team have picked some of the emails that have impressed them over the last year. 205 billion emails are sent every day (2.4 million per minute), and this volume of emails makes...

How Do You Generate Ideas for CRO Testing?

We recently released our new ebook, The Expert’s Guide to Conversion Rate Optimization. In extracts from the guide, our contributors give their views on developing ideas for tests, and how frequently tests should be...

How Many Retailers Will Be Taking Part in Black Friday?

With Black Friday approaching, we surveyed retailers in the US and UK to see what they think of this retail event. Black Friday has long...