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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Six of the Best Marketing Emails We’ve Seen in 2018

In this post, our marketing team present some of the emails that have impressed them so far this year... Nike "Nike are absolutely nailing their marketing right now with their Colin Kaepernick campaign....

Tricks and Treats: Our Guide to Halloween Emails

We’re fast headed into a time when the inbox is flooded with emails on a regular basis (Black Friday, Cyber Monday, then Christmas…), and first up is Halloween. Your site could be...

River Island vs Next: a UX Comparison

In this post we’ll compare the purchase journey from homepage to checkout for two fashion retailers, Next and River Island.  Homepage Navigation Both retailers are using mega drop down menus for homepage navigation....

A New Way to Capture Marketing Consent On-Site

Product Marketing Manager Katie Ash looks at a new way to help websites obtain marketing permission from site visitors.  Brands collecting marketing permissions are now an accepted part of an online experience. Some websites...

Three Concrete Steps to Increase Online Engagement

In this guest article, Nea Bjorkqvist from giosg looks at how brands can use live chat and AI to improve customer engagement. It's no secret that consumers are evolving rapidly. They have become...

Can Augmented Reality Improve The Buying Process Online?

In this post, Acquisition Marketing Manager Bethany McDermott will take a look at how brands have begun to use Augmented Reality to improve both sides of the buying process and future...

19 Last Minute Fixes for Online Retailers Before the Holiday Season

The Holiday and Christmas shopping season is almost upon us. While many retailers will have plans in place, there's always a few last-minute fixes and strategies to improve seasonal performance.  With a...

How Fashion Brands Can Integrate Technology In-Store to Boost Sales

Holly Dawson looks at how fashion retailers can make the most of digital technology to enhance the in-store shopping experience. It’s obvious that the way in which we shop is ever-changing and...

Emirates vs Etihad: A Booking Process Comparison

In this post, we'll look at the online booking processes of two major airlines, Etihad and Emirates. Booking travel online can be complex, so it's important that customers find the booking process as...

12 UX Features That Help to Improve the Customer Journey

Little design touches, key pieces of copy, and time saving tools all help to make the customer journey much smoother.  In this post, we've picked out some examples from around the web...

[Infographic] The Remarketing Report – Q3 2018

After almost four years, this is our last quarterly Remarketing Report. In this edition, we look at abandonment rates from July, August and September...