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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

SaleCycle Likes This: Twitter, Walmart & Abandonment Stats

Here it is, the weekly round- up, ‘SaleCycle likes this’, to give you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing.Marriage...

What’s the Difference Between UI and UX?

In our latest SaleCycle Academy video, CMO Chris Sheen explains the difference between User Experience Design (UX) and User Interface Design (UI). Video Transcription This week we’re looking at the differences between User Experience Design (UX) and...

Why Is It Called Black Friday?

In our latest SaleCycle Academy video, CMO Chris Sheen looks into the origins of Black Friday. Video Transcription With Black Friday just around the corner, we bring you a quick history lesson on one of...

Is Black Friday More Important than Christmas for Retailers?

With Black Friday approaching, we surveyed retailers in the US and UK to see whether it is becoming as significant a retail event as Christmas. Many retailers now view Black Friday weekend as more...

What is Remarketing?

In our latest SaleCycle Academy video, CMO Chris Sheen explains what remarketing is all about.  Video Transcription Remarketing is a way to reconnect with visitors who came to your website but didn’t make a purchase.Not everyone...

What Are the Pros and Cons of Black Friday and Cyber Monday for Retailers?

Using opinions from a SaleCycle survey of US and UK retailers, we look at some of the pros and cons of participating in discounting around Black Friday weekend. The majority of retailers...

What on Earth is Behavioral Marketing?

In our latest SaleCycle Academy video, CMO Chris Sheen explains what behavioral marketing is, and how it works. Video Transcription Behavioral marketing, or behavioral targeting as it’s sometimes known, is all about tracking customer behaviour...

How Many Retailers Will Be Taking Part in Black Friday?

With Black Friday approaching, we surveyed retailers in the US and UK to see what they think of this retail event. Black Friday has long been established in the US, and has...

What’s the Difference Between Micro and Macro Conversions?

Even if a shopper doesn't buy or make a booking when they visit your website, you can still benefit from their visit.There's a lot you can learn from the actions they take...

Why a Structured Approach to Conversion Rate Optimization Is Crucial

A new report underlines the importance of a structured approach to conversion rate optimization within companies to achieve the best results.CRO can deliver excellent results, but firms implementing a CRO strategy need to...

SaleCycle Likes This: Pets, Coca-Cola and Cracker Jokes

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing.Amazon...