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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

SaleCycle’s Top 10 Blog Posts of 2018

With 2018 coming to an end, we thought we’d take a look back on our most popular posts of the year ranked in order of page views. 1. 11 of the Best Ecommerce...

What Is Microcopy and How Can You Use It?

In this article, we'll look at the role microcopy can play to smooth the customer journey, and help users through the checkout process.  Microcopy can have a significant effect on the user experience....

Five Top Tips to Increase Online Conversion Rates

With our recent release of The Last SaleCycle Remarketing Report, it’s clear that online abandonment is nothing new. And the trends show that shopping around is still a big issue for...

How Brands Use AI in Email Marketing to Boost Engagement

In this article, guest blogger Kevin George from EmailMonks discusses how artificial intelligence helps email marketers to enhance their subscriber engagement. Artificial Intelligence is an interplay between the pursuit of goal, processing...

Five Tactics for Increasing Conversions over the Christmas Season

Tis the season to be jolly… and for shoppers to stress over buying presents for their mum all the way to their Grandma’s best friend's cat (too much?). So what can online...

Black Friday: The Ultimate Ecommerce Guide

In this post, we look at everything Black Friday ecommerce related; what customers and retailers think, best practices for Black Friday promotions, and much more... Introduction Why Black Friday Matters for Online Retail Black Friday...

Four Customer Retention Strategies for Health and Fitness Websites

In this blog, we'll look at customer retention strategies for health and fitness websites. We’ve all done it, enjoyed the Holiday season a bit too much, so you promise yourself that ‘New...

Six of the Best Marketing Emails We’ve Seen in 2018

In this post, our marketing team present some of the emails that have impressed them so far this year... Nike "Nike are absolutely nailing their marketing right now with their Colin Kaepernick campaign....

Tricks and Treats: Our Guide to Halloween Emails

We’re fast headed into a time when the inbox is flooded with emails on a regular basis (Black Friday, Cyber Monday, then Christmas…), and first up is Halloween. Your site could be...

River Island vs Next: a UX Comparison

In this post we’ll compare the purchase journey from homepage to checkout for two fashion retailers, Next and River Island.  Homepage Navigation Both retailers are using mega drop down menus for homepage navigation....

How to Use Email to Improve Retention and Increase Customer Lifetime...

In this article, we'll look at how post-purchase emails can help to drive customer loyalty and increase repeat purchases.  Retailers often spend a huge amount and put in a...