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The SaleCycle Newsletter
Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

7 Game Changing Cart Abandonment Emails

Borrowing from The Cart Abandonment Email Playbook, Marketing Manager Jack Ford takes a closer look at seven examples of game changing remarketing emails.With the latest stats highlighting a 76.8% cart abandonment...

Why Abandonment Rates Are Higher for Travel Sites

In this post, we'll look more closely at the data for abandonment on travel sites, and the reasons behind booking abandonment. As we found in our Q4 2016 Remarketing Report, travel abandonment rates are...

A Beginner’s Guide to Cart Abandonment Emails

Our guide to cart abandonment emails and how they can help retailers to recover lost sales.A lot of money is spent attracting visitors to websites, but the vast majority will leave...

[Infographic] Our Favorite Split Test Ideas

SaleCycle designer Andrew Koch presents five email split testing tips to help you boost your opens, clicks and conversions.1 Start with the Basics I'm back to talk through some of our favorite split...

[Infographic] The Online Shopper’s Hierarchy of Needs

I've taken Maslow’s hierarchy and created a cheat sheet full of practical top-tips on how you can motivate your web visitors to purchase using behavioral marketing.As someone in the marketing field,...

What Are Micro Conversions and Which Should You Track?

In this post we'll look at micro conversions how they can give a broader view of visitor behavior, and some common examples to track. Micro conversions are small actions that users take...

A Beginner’s Guide to SMS Remarketing

In this article we look at SMS remarketing, with some examples and stats from brand campaigns. Cart abandonment emails work by reminding shoppers of the contents of their abandoned carts, and the same...

[eBook]: The Cart Abandonment Email Playbook

In this brand new eBook Marketing Manager, Jack Ford, looks at how you can transform cart abandonment emails into the superstars of your digital marketing efforts.I don’t need to tell you...

How Can Online Retailers Minimize Returns Rates?

With returns of unwanted gifts expected to peak this week, we look at how retailers can improve their returns policies.This week saw 'Take-back Tuesday', so called by the Royal Mail as it's the peak...

Five Ways to Lose a Customer from Your Website

Marketing Assistant Nic runs us through five ways to lose a customer on your website.A lot of effort goes into attracting customers to your website but once they get on your site, what...

I Got 9(9) Problems but Remarketing Ain’t One

Marketing Assistant Nic, takes a stab at some of the most common problems our clients had before they came to SaleCycle! They got 9(9)...