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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

How Charities Can Attract More Donations Online

With charity giving currently experiencing low growth rates, we look at how non-profits can use their websites to attract more donations.  At the moment, giving to a non-profit organisation is at a worryingly low growth. The...

Why Will People Give You Their Email Address?

In our latest SaleCycle Academy video, Hazel Burton looks at email acquisition...  Video Transcription Email marketing is a bit like a Hitchcock movie - it’s an oldie, but definitely a goodie! In fact, the...

What Makes a Top SMS Marketing Message?

In this post Marketing Executive Nic Weschenfelder presents nine tips for making the perfect SMS Remarketing message, though these tips can apply more generally to all SMS communication. When was the last time you...

Nine Ecommerce and Digital Marketing Newsletters Worth Subscribing To

SaleCycle’s marketing team have selected some of the email newsletters we actually open and read...  InVision "The newsletter from InVision is a weekly digest of their best blog content, as well as a...

What Makes A Great Cart Abandonment Email?

In our latest SaleCycle Academy video, Lauren Stirling looks at the factors that make up a great cart abandonment email.  Video Transcription Ok guys...cold hard truth time….Around 75% of shoppers will leave your...

“The Greatest Teacher, Failure Is”: A Star Wars Remarketing Story

In celebration of Star Wars Day, this blog contains more intergalactic references than Lando Calrissian’s CV... “Pass on what you have learned. Strength, mastery. But weakness, folly, failure also. Yes, failure most...

28 Best Practice Tips for Ecommerce Site Search

Site search is a crucial but sometimes overlooked area of ecommerce. It's present on most ecommerce sites, but some give it more love than others.  In this post,...

How Retailers Can Use Discounting Without Harming Their Brand

Sales are great for boosting sales in the short-term, but there is a risk that retailers can become too reliant on this tactic. In this post we look at how retailers can use...

How to Use Countdown Timers to Increase Conversions

In our latest SaleCycle Academy video, Nicolle Manning looks at some of the ways retailers can use countdown timers. Video Transcription There are several ways that retailers can create a sense of urgency in...

Eight of the Most Useful Tools for B2B Marketers

SaleCycle's marketing team have selected some of the must-have tools they use on a daily basis... Google Analytics "I find Google Analytics essential for measurement of content marketing performance. It isn’t the only way...

17 Apps That Keep Us Addicted to Our Smartphones

SaleCycle's marketing team reveal the first and last apps they go to every day...  LifeCake "This isn’t an app I check first and last thing, but an...