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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

19 Last Minute Fixes for Online Retailers Before the Holiday Season

The Holiday and Christmas shopping season is almost upon us. While many retailers will have plans in place, there's always a few last-minute fixes and strategies to improve seasonal performance.  With a...

How Fashion Brands Can Integrate Technology In-Store to Boost Sales

Holly Dawson looks at how fashion retailers can make the most of digital technology to enhance the in-store shopping experience. It’s obvious that the way in which we shop is ever-changing and...

Emirates vs Etihad: A Booking Process Comparison

In this post, we'll look at the online booking processes of two major airlines, Etihad and Emirates. Booking travel online can be complex, so it's important that customers find the booking process as...

12 UX Features That Help to Improve the Customer Journey

Little design touches, key pieces of copy, and time saving tools all help to make the customer journey much smoother.  In this post, we've picked out some examples from around the web...

Abercrombie & Fitch vs Tommy Bahama: a UX Comparison

In this post we'll compare the purchase journey from homepage to checkout for two fashion retailers, Tommy Bahama and Abercrombie & Fitch. Homepage Navigation The homepages on the two sites take similar approaches with large...

Nine Post-Purchase Emails You Should be Sending

Once a customer makes a purchase, this should be just the beginning of the relationship for retailers. In this post, we'll look at how post-purchase email can be used to keep buyers engaged...

[Webinar] Are Your Ecommerce Emails Optimized for Conversions?

In a recent webinar, SaleCycle's Head of Design Luke Nokes and KickDynamic CEO Matt Hayes look at how retailers can optimize their email marketing. Luke and Matt look at best practices for...

17 Tips for a Smooth Ecommerce Checkout Process

In this post, we present some useful tips for optimizing the ecommerce checkout process to reduce abandonment rates.  With ecommerce cart abandonment at around 75%, it's important for ecommerce sites to do...
10 Tips for Better Booking Abandonment Emails

10 Tips for Better Booking Abandonment Emails

More than 81% of online travel bookings are abandoned before completion, but not necessarily lost forever. Here's what we recommend you do next... Customers abandon bookings for various reasons, and those that are...

Five Golden Rules for SMS Marketing

In our latest SaleCycle Academy video, Business Development Manager Leanne Cowans presents five tips to make sure your SMS marketing is affective as it can be... When was the last time you checked...

River Island vs Next: a UX Comparison

In this post we’ll compare the purchase journey from homepage to checkout for two fashion retailers, Next and River Island.  Homepage Navigation Both retailers are using...