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Editor's Picks

Editor's Picks

SaleCycle Likes This: Retail Apps and Halloween Marketing

Here it is, the new weekly round- up, 'SaleCycle likes this', to give you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital...

Ten Creative Ads to Inspire Your Next Campaign

SaleCycle’s team have picked some of the ad campaigns that have impressed them over the last few years.  PlayStation UK - Horizon Zero Dawn "Everyone at some point has thought about post apocalyptic life,...

What Are the Pros and Cons of Black Friday and Cyber Monday for Retailers?

Using opinions from a SaleCycle survey of US and UK retailers, we look at some of the pros and cons of participating in discounting around Black Friday weekend.  The majority of retailers...

Ecommerce in Germany: Market Stats and Trends

A look at ecommerce trends in Germany, a market which is predicted to be worth €58.8bn in 2017. Germany is the second largest ecommerce market in Europe, after the UK, with an online...

How Retailers Use Stock Level Data to Drive Conversions

We look at how retailers use data on stock levels to inform customers and add urgency to product pages.  Using stock level data on ecommerce sites is a way to provide useful...

Is Showrooming Still a Problem for Retailers?

New research suggests many in-store shoppers are still turning to Amazon, but the threat is greater for Amazon's online competitors. Showrooming refers to shoppers viewing items in retail stores, before checking...

12 of the Best Mobile Apps for Ecommerce

SaleCycle’s team have picked some of the mobile commerce apps that have impressed them over the last year.  Mobile commerce sites have improved a lot over the last few years, and pundits had predicted...

10 Top Design Practices for Cart Abandonment Emails

Lead Designer, Luke Nokes, presents some email design tips for marketers. There is a focus on cart abandonment emails, but the tips apply more generally.  1. Clear CTA(s) ‘Calls to Action’ are the...

11 Impressive Product Pages from Ecommerce Sites

Here we present a selection of product pages from retailers, with some examples of great design, use of imagery, and some key features that make these pages more effective.  I compiled a...

11 of the Best Ecommerce Stats from 2017 (So Far)

We look back at some of the most interesting and useful ecommerce stats we've seen so far in 2017. Online Shopping Habits The ONS Internet access – households and individuals: 2017 report looks at...

SaleCycle Likes This: Spending

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. There’s...