19 Last Minute Fixes for Online Retailers Before the Holiday Season

The Holiday and Christmas shopping season is almost upon us. While many retailers will have plans in place, there's always a few last-minute fixes and strategies to improve seasonal performance.  With a...

How Fashion Brands Can Integrate Technology In-Store to Boost Sales

Holly Dawson looks at how fashion retailers can make the most of digital technology to enhance the in-store shopping experience. It’s obvious that the way in which we shop is ever-changing and...

Inside SaleCycle | September 2018

Cue the marching band. We’ve made it to the second month of Inside SaleCycle! SaleCycle News Travel Benchmark Tool Our travel ebook, ‘30 Ways To Increase Online Travel Bookings’ was a roaring success, so...

Emirates vs Etihad: A Booking Process Comparison

In this post, we'll look at the online booking processes of two major airlines, Etihad and Emirates. Booking travel online can be complex, so it's important that customers find the booking process as...

Ecommerce in the Middle East: 2018 Stats and Trends

A look at some key stats on ecommerce and digital in the Middle East, from online sales growth to payment methods.  Ecommerce in the Middle East is still in its infancy when...

12 UX Features That Help to Improve the Customer Journey

Little design touches, key pieces of copy, and time saving tools all help to make the customer journey much smoother.  In this post, we've picked out some examples from around the web...

Abercrombie & Fitch vs Tommy Bahama: a UX Comparison

In this post we'll compare the purchase journey from homepage to checkout for two fashion retailers, Tommy Bahama and Abercrombie & Fitch. Homepage Navigation The homepages on the two sites take similar approaches with large...

Nine Post-Purchase Emails You Should be Sending

Once a customer makes a purchase, this should be just the beginning of the relationship for retailers. In this post, we'll look at how post-purchase email can be used to keep buyers engaged...

Inside SaleCycle | August 2018

The masses have spoken, so here it is, back by popular demand, welcome to the first episode in our new series of Inside SaleCycle. Each month you can expect an update on...

18 Essential Email Marketing Statistics: 2018 Edition

In this post we round up some essential email marketing statistics from around the web, updated for 2018... How Much Is an Email Address Worth? The answer to this question will vary by...