How Important Is Customer Lifetime Value for Online Retailers?

With help from ecommerce experts, we look at the importance of customer lifetime value (LTV), a metric used by companies to measure the success of their retention strategies.  Customer lifetime value is...

How Can Luxury Retailers Recreate the In-Store Experience Online?

A look at how luxury brands are trying to create great experiences online as well as offline...  Luxury brands have traditionally excelled at creating an special experience for customers in stores, to...

SaleCycle Likes This: Festive Edition

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. Since Christmas is scarily close (where has the...

SaleCycle’s Top 10 Blog Posts of 2017

With 2017 coming to an end, we thought we’d take a look back on our most popular posts of the year! These posts are ranked in order of page views. Coming...

How Non-Profits Use the Giving Season to Their Advantage

How non-profits are increasing donations with some smart use of digital marketing this Christmas.  Christmas and the surrounding holidays are known for giving and generosity, and it represents an opportunity for non-profits...

SaleCycle Likes This: Whatsapp, Holiday Spends and Holiday Adverts

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. Whatsapp Doing Business In order to keep up with...

Ten of the Most Inspiring Social Media Accounts We’ve Seen This Year

SaleCycle's marketing team have picked some of their favourite social media accounts from the world of ecommerce and digital marketing.  Hypebeast A personal (daily go-to) favorite of mine of mine is Hypebeast, dedicated in...

Why Are Mobile Conversion Rates Lower Than Desktop?

In our latest SaleCycle Academy video, Acquisition Marketing Manager Jack Ford takes a look at why mobile conversion rates lag behind desktop.  Video Transcription A decade on from the release of the first...

SaleCycle Likes This: Pets, Coca-Cola and Cracker Jokes

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. Amazon Pet Profiles We all love pets. They come...

How to Fast Track Travel Shoppers to the Checkout Page

Marketing Executive Nic Weschenfelder looks at how travel sites can influence the customer journey.  There’s a hell of a lot of planning that goes into travel.  It takes approximately 38 different site visits,...