[Infographic] 84% of Marketers See GDPR as a Positive Development

One year on from the introduction of GDPR, we surveyed marketers about how they've adapted to the new rules. Marketers are generally upbeat about GDPR, with 84% seeing its introduction as...

What is Social Proof and How Can You Use it?

In this post, we're looking at social proof, and how marketers can use it to inform and persuade website visitors.  In a general sense, social proof is about the influences which the...

Key Examples of Live Trends Data in Ecommerce

Showing live trends data to shoppers provides them with useful information which can help them to come to a decision about a purchase. Used well,...

10 Fascinating Stats on Cart Abandonment: 2019 Edition

All the stats you need on cart abandonment rates by sector, why people abandon carts, and the items people are leaving behind.  Cart Abandonment Rates Our latest data puts the latest cart abandonment...

Why Airlines Have the Highest Booking Abandonment Rates

Stats from our recent Understanding Airline and Travel Trends Report show that airline websites have the highest booking abandonment rates in online travel.  In this post, we'll look at why this is the case,...

Digital Trends in the Travel Industry: 12 Fascinating Stats

This month, we released our new Understanding Airline and Travel Trends Report, containing data from more than 280 online travel bookings.  Here we present some crucial stats on the online travel industry, including...

What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email...  Shoppers will abandon carts, for a variety of reasons, but fortunately many can...

Online Fashion Retail: 11 Essential Statistics

A look at some key statistics on the online fashion market... Global Fashion Ecommerce Market According to Statista, the global fashion ecommerce market was worth $481 billion in 2018, and is predicted to grow to...

A Beginner’s Guide to Email Acquisition for Ecommerce

In this post, we’ll take a look at how you can use on-site email acquisition effectively on your ecommerce site to encourage your customers to sign up and build a strong...

The Ecommerce Customer Journey Checklist

A checklist with some of the key features ecommerce sites can use to encourage shoppers to complete a purchase.  Lots of shoppers head to a retailer's website, add products to their carts,...