2019 Retail Ecommerce Remarketing Report

In our latest infographic, we look at abandonment rates, trends, and cart abandonment email performance from more than 250 retail clients. Some highlights from the...

How Have Email Marketers Adapted to Data Protection Laws?

Data Privacy legislation such as GDPR and the planned California Consumer Privacy Act (CCPA) have thrown down a challenge to email marketers. Our latest ebook,...

A Beginner’s Guide to Browse Abandonment Emails

In this latest post we look at how Browse Abandonment Emails work, and how they can help you to recover abandoned sales.  When we talk about cart abandonment, we're looking at those...

18 Essential Email Marketing Statistics: 2019 Edition

In this post we round up some essential email marketing statistics from around the web, updated for 2019. Email remains one of the best performing  marketing channel. The DMA says that, for...

12 Ways to Reduce Cart Abandonment

In this post, we look at some of the best practices retailers can follow to reduce cart abandonment. Cart, or basket, abandonment is a constant source...

Customer Retention Strategies for Ecommerce

In this article, we look at some of the ways online retailers can improve customer retention. Customer retention makes a big difference for retailers. According to...

Nine Useful Examples of Ecommerce Sizing Tools

In this post, we look at some of the tools and methods that ecommerce sites can use to help shoppers buy items that fit them, or to find furniture...

Four Ideas for Welcome Emails to Drive Customer Loyalty

In this guest post, Hugh Beaulac from MC2 looks at how companies can use welcome emails to drive customer loyalty and trust. Whether you work in...

Eight Metrics Online Retailers Should Track on Google Analytics

Some of the most important metrics for retailers to track on Google Analytics, from traffic numbers to cart abandonment. Google Analytics is a valuable tool for...

Email Acquisition Strategies for Ecommerce Sites

In this article, we look at how retailers can use different email acquisition strategies on site to build a strong email database. A few years ago, Experian estimated that the average email address...