Eight of the Most Useful Tools for B2B Marketers

SaleCycle's marketing team have selected some of the must-have tools they use on a daily basis... Google Analytics "I find Google Analytics essential for measurement of content marketing performance. It isn’t the only way...

Eight Ways Ecommerce Sites Can Personalize the Customer Journey

In this post we'll look at ways in which retailers can provide a personalized experience for customers.  Personalization is about all about relevance for visitors. It's about using what you know about a...

SaleCycle Likes This: Easter and Fortune Telling

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing… Easter Spending It’s almost Easter which means that there...

[Webinar] Are Your Customers the Secret to More Conversions?

Last week, SaleCycle took part in a webinar with Trustpilot, looking at ways websites can use existing customers to help acquire new ones.    Key Highlights In the webinar Salecycle's Jack Ford and Peter...

What Is Microcopy and How Should Retailers Use It?

In our latest SaleCycle Academy video, Head of Marketing Jack Ford explains how retailers can use microcopy to improve the customer journey.    Video Transcription Microcopy is a name for the small pieces of copy which are...

SaleCycle Likes This: Internet Shopping and AR

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and marketing…   Google VS Amazon Google introduced ‘cross-platform shopping actions’ in a...

Don’t Forget the PECR in Your GDPR Planning

SaleCycle's Product Marketing Manager Katie Ash looks at the issues around PECR. Warning: a lot of legal and technical jargon follows... With the news awash with information and advice about the imminent General...

Which Ecommerce Delivery Options Do Customers Want?

A look at customer expectations around shipping, and which options retailers need to provide...  Delivery for online purchases has come a long way since the early days of ecommerce, with most sites offering...

SaleCycle Likes This: Twitter, Netflix and M&Ms

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and marketing… Twitter Wants to Open Verification to Everyone The blue authentication...

9 Essential Google Analytics Custom Reports for Ecommerce

We suggest some ready-made Google Analytics reports which can help you to view and understand your website data more effectively. Google Analytics comes with some useful basic reports, but they're targeted at...