How User Experience Can Drive Customer Loyalty for Banks

Financial services brands can build customer loyalty through user experience. Great mobile banking apps are one way to achieve this. Customer retention is a challenge for financial service firms. Like many businesses,...

How Ecommerce Sites Can Use Live Trends Data to Increase Conversions

How ecommerce sites can use messaging around live trends to drive conversions. Showing live trends data to potential shoppers gives them useful information which can help them to come to a decision,...

11 Ways Non-Profits Can Increase Online Donations

How non-profits can use digital channels to build an audience and maximise donations online. A few years ago, many of the biggest charity sites failed the on the basics of usability,  but...

Five Examples of Personalization from Fashion Retailers

Here are some highlights from our recent webinar, in which we looked at how fashion brands are using personalization. According to Accenture, 75% of consumers are more likely to buy from retailers who...

Are Fashion Retailers Ahead of the Game on Mobile?

A look at why fashion retailers seem to be ahead of the pack for mobile commerce, and what other sectors can learn from this... We've seen the growth of mobile traffic to...

How Amazon Uses Psychology to Drive Sales

An understanding of human behavioral patterns - why and how people make decisions - can make a big difference when selling online. Using Amazon as an example, this article looks at...
What's the Difference Between Remarketing and Retargeting?

What’s the Difference Between Remarketing and Retargeting?

*Spoiler alert* There is no difference. Let us explain why.Our recent Remarketing Report highlighted the challenge of cart abandonment. More than 75% of people who add an item to their shopping cart...

What Is GDPR and How Does It Affect You?

One year from today, GDPR, an EU regulation, will become enforceable in the UK and the rest of the European Union. Here we look at what it is, and why it...

What is Cart Abandonment?

To answer the question, let’s start with a definition from Webopedia:“Abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page before completing the...

Influence but Don’t Interrupt: Best Practices for the Use of Overlays

Overlays, modals, pop-ups, on-site messaging. Call them what you will, they can produce excellent results when used well, but create a poor experience for the user when used badly. Here we look...