Three Things we Learned from Singles’ Day 2018

Started in the 90s as an ‘anti-Valentine’s Day’ for Singles’, ‘Double 11’ or ‘Single’s Day’ in China has morphed into an online retailer’s dream. Product Marketing Manager Katie Ash shares the...

Shoppers Moving Online for Black Friday: Stats

Black Friday weekend is increasingly taking place online, with just 21% of consumers surveyed by SaleCycle planning to head to physical stores looking for deals.  In the run up to Black Friday 2018,...

Black Friday: The Ultimate Ecommerce Guide

In this post, we look at everything Black Friday ecommerce related; what customers and retailers think, best practices for Black Friday promotions, and much more... Introduction Why Black Friday Matters for Online Retail Black Friday...

Four Customer Retention Strategies for Health and Fitness Websites

In this blog, we'll look at customer retention strategies for health and fitness websites. We’ve all done it, enjoyed the Holiday season a bit too much, so you promise yourself that ‘New...

Inside SaleCycle | October 2018

Black Friday Black Friday is one of the biggest online shopping periods of the year. In the last 5 years, US online sales on Black Friday have grown to over $5bn, and...

Ecommerce Returns: 2018 Stats and Trends

We take a look at some key stats and trends around returns in ecommerce.  Returns policies, and how returns are handled, are key concerns for online retailers. Returns can be a major headache for...

Six of the Best Marketing Emails We’ve Seen in 2018

In this post, our marketing team present some of the emails that have impressed them so far this year... Nike "Nike are absolutely nailing their marketing right now with their Colin Kaepernick campaign....

Tricks and Treats: Our Guide to Halloween Emails

We’re fast headed into a time when the inbox is flooded with emails on a regular basis (Black Friday, Cyber Monday, then Christmas…), and first up is Halloween. Your site could be...

River Island vs Next: a UX Comparison

In this post we’ll compare the purchase journey from homepage to checkout for two fashion retailers, Next and River Island.  Homepage Navigation Both retailers are using mega drop down menus for homepage navigation....

Ecommerce in Canada: 2018 Stats and Trends

In this blog post, we will take a look at some of the key ecommerce stats and trends from Canada.  Canadian Ecommerce Market Size In 2017, retail ecommerce sales of physical goods amounted to...