What Is Microcopy and How Can You Use It?

In this article, we'll look at the role microcopy can play to smooth the customer journey, and help users through the checkout process.  Microcopy can have a significant effect on the user experience....

Five Top Tips to Increase Online Conversion Rates

With our recent release of The Last SaleCycle Remarketing Report, it’s clear that online abandonment is nothing new. And the trends show that shopping around is still a big issue for...

Battle of the Online Sales

November… a time known for sales. Singles day, Black Friday and Cyber Monday. But what sales day is the most successful? In this post, we will be looking at five different...

[Infographic] The Remarketing Report – Q3 2018

After almost four years, this is our last quarterly Remarketing Report. In this edition, we look at abandonment rates from July, August and September 2018, and data gathered from more than one...

How Brands Use AI in Email Marketing to Boost Engagement

In this article, guest blogger Kevin George from EmailMonks discusses how artificial intelligence helps email marketers to enhance their subscriber engagement. Artificial Intelligence is an interplay between the pursuit of goal, processing...

Seven Ecommerce Stats from Black Friday and Cyber Monday 2018

After another record-breaking Black Friday for ecommerce, we look at some of numbers. There's stats on peak times, sales volumes and more...  Black Friday Sales Volumes Looking at sales volumes over November, we can see...

Five Tactics for Increasing Conversions over the Christmas Season

Tis the season to be jolly… and for shoppers to stress over buying presents for their mum all the way to their Grandma’s best friend's cat (too much?). So what can online...

Three Things we Learned from Singles’ Day 2018

Started in the 90s as an ‘anti-Valentine’s Day’ for Singles’, ‘Double 11’ or ‘Single’s Day’ in China has morphed into an online retailer’s dream. Product Marketing Manager Katie Ash shares the...

Shoppers Moving Online for Black Friday: Stats

Black Friday weekend is increasingly taking place online, with just 21% of consumers surveyed by SaleCycle planning to head to physical stores looking for deals.  In the run up to Black Friday 2018,...

Black Friday: The Ultimate Ecommerce Guide

In this post, we look at everything Black Friday ecommerce related; what customers and retailers think, best practices for Black Friday promotions, and much more... Introduction Why Black Friday Matters for Online Retail Black Friday...