A Beginner’s Guide to Replenishment Emails

In this article we'll look at replenishment emails, and how retailers can use them to increase customer lifetime value.Replenishment emails can form a useful part of a retailer's post-purchase email strategy,...

How Can E-commerce Brands Improve Mobile Conversion Rates?

SaleCycle’s Acquisition Marketing Manager Jack Ford speaks to three digital marketing and e-commerce experts to find out how brands can improve conversion rates for mobile shoppers.Mobile’s share of web traffic continues...

Are Retailers Wasting Their Time With Personalization?

In our latest webinar SaleCycle CMO Chris Sheen looked at the topic of email personalization, with help from Kickdynamic CEO Matt Hayes... Personalized email campaigns generate 30% more revenue for many retailers,...

Is Choice Paralysis a Problem for Online Retailers?

In this post we look at the issue of choice paralysis and how online retailers can minimize the problem. Variety is great, and providing more choice for customers seems like the right...

[Infographic] Why Do People Abandon Shopping Carts?

Using customer survey data, we look into some of the reasons for cart abandonment in the retail sector. Here are some of the headline stats from our data:74% of retail shoppers...

Should You Offer Discounts in Cart Abandonment Emails?

Discounts are a common tactic used by online retailers, but is there a risk that customers are being trained to look for them? I read an article on medium recently which tied...

A Beginner’s Guide to Abandonment Surveys

We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment... Around 76% of visitors who add items to their baskets will abandon the...

18 Essential Email Marketing Statistics

In this post we round up some essential email marketing statistics...  How Much Is an Email Address Worth? The answer to this question will vary by industry, and how effective a company's email...

A Beginner’s Guide to Browse Abandonment Emails

In this latest instalment Matt Anderson, Marketing Assistant at SaleCycle, looks into the important role that Browse Abandonment Emails can play in your Digital Marketing arsenal.We need to talk about email....

How Fashion Shoppers are Driving Change in the Online Customer Journey

SaleCycle’s Marketing Assistant Nic Weschenfelder looks at how fashion sites can use technology to improve the customer experience and drive conversions. A new generation of consumers, many of them millennials, are often more...