Three Ways Great Packaging Drives Loyalty and ROI

Aaron Watts from Ignition Search looks at the impact that packaging can have on sales and marketing...It’s hardly news to marketers that packaging plays a pivotal role in marketing. But with the...

SMS Marketing Campaigns That Effectively Increase Conversions

Our Product Marketing Manager Katie Ash looks at how companies are using SMS, both to increase conversions, and to improve customer retention. When SMS marketing is used in a relevant and personalized way,...

Why Customers Tune out from Retailers’ Emails

Why consumers unsubscribe from retail emails, and how retailers can minimise this through more relevant and timely communication. According to a survey from Engage Hub, 90% of consumers have unsubscribed from retail...

How User Experience Can Drive Customer Loyalty for Banks

Financial services brands can build customer loyalty through user experience. Great mobile banking apps are one way to achieve this. Customer retention is a challenge for financial service firms. Like many businesses,...

How Ecommerce Sites Can Use Live Trends Data to Increase Conversions

How ecommerce sites can use messaging around live trends to drive conversions. Showing live trends data to potential shoppers gives them useful information which can help them to come to a decision,...

11 Ways Non-Profits Can Increase Online Donations

How non-profits can use digital channels to build an audience and maximise donations online. A few years ago, many of the biggest charity sites failed the on the basics of usability,  but...

Five Examples of Personalization from Fashion Retailers

Here are some highlights from our recent webinar, in which we looked at how fashion brands are using personalization. According to Accenture, 75% of consumers are more likely to buy from retailers who...

Are Fashion Retailers Ahead of the Game on Mobile?

A look at why fashion retailers seem to be ahead of the pack for mobile commerce, and what other sectors can learn from this... We've seen the growth of mobile traffic to...

How Amazon Uses Psychology to Drive Sales

An understanding of human behavioral patterns - why and how people make decisions - can make a big difference when selling online. Using Amazon as an example, this article looks at...
What's the Difference Between Remarketing and Retargeting?

What’s the Difference Between Remarketing and Retargeting?

*Spoiler alert* There is no difference. Let us explain why.Our recent Remarketing Report highlighted the challenge of cart abandonment. More than 75% of people who add an item to their shopping cart...